It’s been reported that Hawaii people traveling on the Mainland have been purchasing and then hoarding jars of “Speculoos Cookie Butter” for their friends and relatives back home in Hawaii. What’s cookie butter and where can you buy it? From what we understand, it’s a certain type of cookie that has been emulsified into a kind of butter. Of course, it’s only sold by you know who–Trader Joe’s. And Trader Joe’s outlets throughout the mainland and particularly in Hawaii’s Ninth Island, Las Vegas, have been reporting runs on the product where store managers would only allow allotments of one or two jars to be sold to a customer and the customer had to personally ask the manager for them. This was apparently being done for safety reasons because people were lining up in front of the stores, and upon their morning openings, were then making a mad dash to to the aisle where cookie butter jars were displayed.
As local people in Hawaii all know, this is all a part of our tried and true travel ritual of buying omiyage for our beloved friends and relatives back home. Hawaii people used to buy tons of omiyage from mainland stores, like Bath and Body Works, Victoria’s Secret, Krispy Kreme, etc., until local outlets were established in the islands. So this being the case, one wonders if would it be good business for Trader Joe’s to open a store in Hawaii. One local news outlet recently reported that Trader Joe’s does not have plans to open a store in Hawaii. However, a store clerk at one of the Trader Joe’s store in Las Vegas personally mentioned to us that she heard the company was planning to expand to Hawaii.
But what does cookie butter taste like? The staff at Panda Travel ® have tried it and found that it has the consistency of peanut butter and tastes like gingerbread. So if you bought or are planning to buy a Panda Travel ® Las Vegas tour to attend the upcoming UH football game at UNLV in October, maybe you should consider bringing home cookie butter as your special omiyage gift. By the way, because it is similar to peanut butter, you apparently can’t bring it on the plane in your carry-on luggage. So you either have to put it into your check in baggage or mail it home.